Understanding the Power of the Internet
It’s a real shame that so many businesses today still don’t understand the power of the Internet. As I wrote in “You won’t get found in the Yellow Pages”, everyone now searches for answers and items online.
Looking for a Restaurant; search online
Looking for a Spa; search online
Looking for a Car; search online
Looking for a Spouse; search online
(You get the picture)
The reason I bring this up is that there are still companies out there with websites that HURT THEIR BRAND. Their sites are unattractive and difficult to navigate.
As we tell our clients over and over, a visitor will know within the first 10-15 seconds of being on your site, if you have what they are looking for, or whether it’s worth staying to browse. That’s right, 10 SECONDS. Today’s internet user is used to skimming text rather than reading. Your site must not only capture the visitor by providing an appealing place to visit, but must also have clear navigation to allow the visitor to easily find what he/she are looking for.
If you don’t have a good looking site that’s easy to navigate, with relevant content, YOU WILL NEVER SEE THAT VISITOR AGAIN. That’s no exaggeration. NEVER!
Ensure that your site has the following;
- Clear Images that are relevant to your business
- User Friendly Navigation and clear Sub-Navigation
- NO DEAD LINKS
- No dead ends
- Great image/text balance
You website is visible to MILLIONS of people all over the world. Make sure it shows you and your business in the best possible light.